The year is 1952 and the scene is one of Haute Savoie’s mountainous small villages – birthplace of Moncler. Today, the skiwear giant celebrates fervent adoration for its hyper-luxury outerwear across the globe, where its roots and story serves as the inspiration behind the 2 Moncler 1952 collection by Moncler Genius. From four simple letters that express the deep admiration for the label, this bomber jacket spells out ‘LOVE’ in a duo of chenille and technical fabrication, with the logo in rep.
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