Mai’s beautiful photos on her site caught our attention, which led us to contact her for the interview. She is very intuitive and introspective as we got to know her a bit more, especially for her age. The conversation was light, free and enjoyable, like drinking a cup of high quality green tea, you have a lot left to think over. Read the interview and contact her for any further questions.
When did you start blogging and how did you come to the idea?
I started blogging when I was 18, about two years ago. I was studying business administration and looking for an opportunity to do something creative besides. My interest in fashion just started to grow after I founded the blog.
Who is your style icon? Why?
I don't have a specific style icon and never had one. It took a long time to find my personal style and I guess the journey is still not over.
How do you describe your personal style? What are your inspirations?
At the moment I love minimalistic looks. You will not find many colors in my wardrobe, but I love extraordinary designs especially when it comes to blouses. My biggest inspiration are the fashion blogs "Harper and Harley" and the "The Fashion Fraction".
What are the essential pieces you must have in your closet?
Definitely black and white sneakers! Aside from that a denim jeans and some white blouses.
How often do you post? How do you come up with post ideas?
I post twice a week, every Wednesday and Saturday. Normally I shoot the photos first and create a story by looking at them. All stories are inspired by situations I went through in the past or thing fascinating me.
What would you describe the biggest challenge in fashion blogging?
To be honest, the biggest challenge is just not to give up. There were very stressful and demotivating days I had to go through, but in the end it is worth it all.
What is the greatest satisfaction of being a fashion blogger?
For me it is being my own boss and to be creative without any restrictions.
A fashion rule you never break?
Less is better. One statement piece is enough, do not overdo it!
What do you splurge on?
You might know the quote: "Travel is the only thing you buy that makes you richer." For me this is 100 percent true, so I would spend all my money in new experiences.
From your point of view, what is the notable trend for the upcoming season?
I love fall and winter because of the cozy sweaters and this year there are so many pretty oversize sweaters in the stores. Definitely the best and most comfortable trend ever!
Do you make money from your blog? Any advice for others?
In Germany you normally do not speak about money. But yes, I make some. My advice for others: Never start blogging for the money. You will work thousands of hours without getting a cent, so there are definitely easier ways to get some cash.
What has been your most successful blog post till now and what was it about?
My most successful post is called "How to stay focussed" (https://www.sparkleandsand.com/2015/10/how-to-stay-focussed.html). Probably you can guess what it is about.
Your photos are amazing, any tips?
Just try it out. I love photography. Since I bought my first reflex camera I must have take millions of pictures and they get better every time.
How do you see your blog in 5 years?
Someone once told me you should never look further in the future than you have experiences in the past. So five year are way too far.
Is there anything that you want to share with us which was not included in the list?
Designer – There are so many great designers out there, so it don't have a favorite one.
Fashion Brand- Chloé
Quote – To travel is to live.
Way to relax – I do horse-riding, which is the best way for me to relax.
How can people connect with you?