Behind the Viennese fashion and lifestyle blog The Cosmopolitas are Kaja, Sara and Timo – three friends, whose paths have crossed at the university as they studied Transcultural Communication. They finished their studies and together, they made their dream of having a blog come true. The Cosmopolitas is a place where they share their love for fashion, travel adventures and let the world have part in the craziness of their everyday lives. Most important to them is to entertain their readers, stay funny, down-to-earth & authentic, and believe me, they are rocking it!
1. When did you start blogging and how did you come to the idea?
We started our blog in 2014. It is actually a funny story, because there was no exact idea of a blog. We loved and still love fashion and we knew that we wanted to do something in this field, but didn’t know what exactly. So, one day, we just thought: “If all these girls can do it, why couldn’t we?” Said – done. That’s how our baby – “The Cosmopolitas” blog was born.
2. Who is your style icon? Why?
We don’t have any particular style icons. We get our inspirations from random people on the streets. It’s amazing to discover how creative random people sometimes are.
3. How do you describe your personal style? What are your inspirations?
We are three different girls with three different styles. Kaja’s style is undefined – sometimes elegant and sometimes totally casual. Sara’s style is more minimalistic and girly and Timo’s style is always a bit mannish and grungy.
4. What are the essential pieces you must have in your closet?
Kaja: A black coat, mom-jeans and sock-boots.
Sara: Pointed black ankle boots, a white T-Shirt and a black blazer
Timo: Black plateau sneakers, a white oversized button-down shirt & at least one oversized coat
5. How often do you post? How do you come up with post ideas?
We post twice a week. We find inspiration in different fashion magazines, other blogs and our daily experiences.
6. What would you describe the biggest challenge in fashion blogging?
It can be very challenging to shoot during the winter months, because the weather usually gets quite cold in Vienna and it’s almost impossible to shoot outside. Another big challenge is to publish interesting articles about specific trends before anyone else does.
7.What is the greatest satisfaction of being a fashion blogger?
Having the opportunity to meet and inspire many great people and travel amazing places. Also, the feedback we get from your readers saying things like “Now I finally know how to wear the shirts I had in my closet for years”.
8. A fashion rule you never break?
No idea :D. To be honest, we don’t stick to any special rules. Rules are only there to be broken. J
9. What do you splurge on?
Shoes and bags.
10. From your point of view, what is the notable trend for the upcoming season?
Pastels, Plastic and sheer fabrics.
11. Do you make money from your blog? Any advice for others?
Yes, blogging has become a real job for us. Our advice for others: “You must never give up on your dreams and goals. Just be persistent, keep writing and posting pictures. One day it will pay off. :)”
12. What has been your most successful blog post till now and what was it about?
It is not easy to pick one only, but something we noticed is that all the blog posts we write together like our series “3 Ways to Wear” work very well and our readers love to see us together.
13. How do you see your blog in 5 years?
We would like to cover more topics and inspire many, many more people.
14. Is there anything that you want to share with us which was not included in the list?
Nothing we can think of at this moment. J
Sara: Olivier Rousteing
Balmain & YSL
Kaja: grey, black, beige
“Fashion is what you’re offered four times a year by designers. And style is what you choose.” — Lauren Hutton
16. How can people connect with you?
Facebook page: https://www.facebook.com/thecosmopolitas/
Girls, thank you a lot! Keep rocking and inspiring!
And you, fashion lovers, I hope you got inspired by those lovely ladies! So keep in touch with them and keep following their trendy story!