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Blogger Interview: Sonja from Sweden sets goals and tasks every single day, you can see the growth path

Sweden blogger Sonja’s blog is a pleasant read. She covers a lot of different aspects of life, you will be impressed by the ideas that she generated, which in a way really strikes the impression as good ‘journalism” pieces. That’s what she believes in – work hard on your blog, there is no shortcuts to money and success. Hard work, quality and persistence are the keys. Yes, Sonja, we heard you. Read on, ladies.

Sweden fashion blogger

When did you start blogging and how did you come to the idea?
I started blogging a little more than two years ago and my big desire was to unite all of my loves (fashion, writing, travels, art, healthy food…) in one place. I wanted to have my own virtual corner, which quickly became a special corner for numerous known and unknown people, to my big satisfaction.

Who is your style icon? Why?
I have plenty, but one of them is surely Gwen Stefani, because of how she plays with fashion, her authenticity and she is always herself and very brave.

How do you describe your personal style? What are your inspirations?
I never know how to describe my own style, because it is so difficult to categorize. If you could see the clothes I have in my closet you wouldn’t believe that all those pieces of clothes belong to the same person. ? I love diversity, all styles are close to me and I am a person who see fashion like a very fun game.

What are the essential pieces you must have in your closet?
Good jeans, ordinary white shirts and Converse shoes is my favorite casual ”uniform”. Of course, I also always have a little black dress that always comes in handy when I don’t have much time or patience for experimentations.

How often do you post? How do you come up with post ideas? 
I mostly publish two – three posts a week and my goal is always the same – to offer quality to all my followers. If I am not completely satisfied with my work, I don’t publish it, because I think that the audience can’t be fooled, they know what quality is. I am writing about fashion, style, travels, healthy and delicious food, people who inspire me, art, current events and I always have a lot of new ideas. is my window to one beautiful, positive world and I will try to keep it that way.

What would you describe the biggest challenge in fashion blogging?
Everything is a challenge, from the idea to the execution, writing each post, every shooting, collaboration with different brands and people. Everything is a challenge and that is exactly what pushes me forward and motivates me to be better and better.

What is the greatest satisfaction of being a fashion blogger? 
For me it’s the fact that I am doing what I really love and that I receive positive feedback from so many people. Of course, the big satisfaction is the possibility of getting to know many talented and inspiring people, discovering different brands and the possibility to cooperate with them.

A fashion rule you never break?
I have never broken my favorite fashion rule: The rule is that there are no rules. ?

What do you splurge on?
I am a big aesthetes and I don’t just have one weak spot when it comes to fashion. There is the myth that women are weak on purses and shoes, that I would like to change in to ”women are weak on purses and shoes and every other fashion candy”. ?

fashion blogger interview

From your point of view, what is the notable trend for the upcoming season?
Being yourself…This season and the every other. Many people today blindly follow trends and it is a sure way to remain without one valuable thing that every person possesses and it’s authenticity. Trends come and go and what remains is the visual stamp that says who you are.

Do you make money from your blog? Any advice for others?
I cooperate with various brands and many talented people, but my blog still isn’t my real job. The only advice I can give to others about professional blogging is to be patient and to be hard workers and to keep up the quality. There are many of those who think that blogging over night will earn them a lot of money and even more of those who start blogging only because they think that it's going to be easy and fast money. My experience suggests that in this industry there are no shortcuts to money and success. Without the hard work, quality and persistence, there are no results.

What has been your most successful blog post till now and what was it about? 
It was a post called "Yellow and Venice" and was published a month ago. It is an outfit post, the photographs were taken on the streets of the beautiful city of Venice. This post has broken all statistical records on my blog, to me this post is one of my favorites, that also shows that my audience and I have similar taste.?

How do you see your blog in 5 years? 
I don’t like to give forecasts and to look too far ahead, but that doesn’t mean that I don’t have ambitions and plans. Every day I give myself new goals and tasks, and those successes make me happy. Well, I suggest that we meet again in five years and then we could look back and see what happened.

Is there anything that you want to share with us which was not included in the list? 
I think this is quite enough and it was a pleasure to do this interview.

Designer – Coco Chanel
Fashion Brand – Chanel
Color – Black, beige, blue
Quote – Style is a way to say who you are without having to speak.
Way to relax – reading, workout, writing

How can people connect with you?
Facebook page:


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