Back to top

Blogger Interview: How did Mary from NYC quit her day job and become a full time blogger?

Mary from New York quit her day job in Advertising to become a full time blogger. What made her to do that? How does she come up with post ideas and what area that she feel frustrated with blogging?  So many questions will be answered in the following intnerview. I really encourage you to read through, which will be an insightful journey.

NYC fashion blogger

When did you start blogging and how did you come to the idea?
I started my blog back in 2010 as a way for me to express my style and love for fashion. I was inspired by some of my favorite street style bloggers, such as Karla’s Closet and Song of Style. I’ve always loved fashion and enjoyed wearing my Mom’s vintage pieces growing up. When I first started my blog it was actually a secret and I didn’t tell anyone about it or promote it. I began to blog more seriously in 2015, and in July of this year I actually quit my day job in advertising to pursue blogging full-time. I had started to get some momentum on the blog and was feeling stifled and uninspired in my day job, so it felt like the right time to take a leap. So far the transition to a full-time blogger has been great. I’m loving every minute of being able to do something I love, and I’ve also met a lot of cool bloggers along the way.

Who is your style icon? Why?
I don’t have one style icon in particular. I’m mostly inspired by other fashion bloggers. My favorite is Blair Edie of Atlantic Pacific. She has the most perfect feminine style and every one of her looks has an unexpected element. I also love Taylor Swift’s style. She is so effortless and her bag and shoes are always on point.

How do you describe your personal style? What are your inspirations?
I describe my personal style as eclectically feminine, with a mix of vintage and modern pieces. I’m inspired by classic feminine silhouettes, but I like to experiment with layering and different shapes and prints.  

What are the essential pieces you must have in your closet?
Wow, this is a hard one. I honestly sometimes feel like every piece in my closet is essential, because every piece has a story that I’m personally attached to. But if I had to choose 5 pieces, I would say a white button-up shirt, a high-waisted skirt, a maxi dress, a soft T-shirt, and a pair of loafers.  

How often do you post? How do you come up with post ideas?
I post 3 times a week. I get ideas based on the season, current trends, and pieces that I’m particularly loving at the moment. Mostly my ideas come from my style and what I’m wearing. For example, if I’m wearing sneakers with my outfit, I might write a post about tips on how to style sneakers outside of the gym.

What would you describe the biggest challenge in fashion blogging?
The biggest challenge for me has always been building my following and getting my name and blog out there. I’m definitely not a social media whiz, and blogging requires you to constantly stay on top of social media, find your audience, and define a strategy that works for you. With so many blogs out there these days, just creating good content is not enough to make it. I know some people might disagree and say that if you truly have good content, you’ll attract your audience naturally. While this is true to an extent, I find that you also need to constantly promote yourself and find ways to drive traffic and build your audience. This is the not so fun part of blogging for me.

How do you deal witht he self promotion then?
For the social media part, even though it is not fun for me, I know that it's important and part of the job of being a blogger. So it is something that I have to do, but I deal with it by making sure I have times when I disconnect from it.

What is the greatest satisfaction of being a fashion blogger?
Being able to create content that I’m passionate about and share my style with the world. Fashion is something that’s is so inherent to me and part of who I am, and I’ve always believed that personal style can be the truest expression of oneself. Being able to inspire others to find their own individual sense of style is my greatest satisfaction.

A fashion rule you never break?
I’m not much for rules, I believe fashion is about the freedom to express your individuality. It’s constantly changing, so what might be a “rule” today could become a trend tomorrow. Like shoes and heels for example!  

What do you splurge on?
Designer bags are my one weakness. I’m willing to splurge on it because a handbag is timeless and you can use it every day and with multiple outfits.

From your point of view, what is the notable trend for the upcoming season?
Velvet, velvet, velvet! Especially on shoes, I’m eyeing a pair of velvet boots for Fall.

Do you make money from your blog? Any advice for others?
I am making little to no money right now on my blog, but hope to in the future since I quit my full-time job . Honestly I’m still figuring it out, but my advice is just to stay true to your style and who you are. Sometimes even I struggle with doing this, but I remind myself everyday why I’m blogging in the first place.  

What has been your most successful blog post till now and what was it about?
My most successful blog was “3 Tips on How to Wear Culottes to Work”. I think it did well because the tips were actually helpful and relevant for a trend that is not so easy to wear.
How to Wear Culottes Tip

How do you see your blog in 5 years?
Well I hope to be a full-time, established blogger in 5 years and to continue inspiring others with my content. The blogging industry is changing so quickly that who knows what it will be in 5 years. I think we’ll all just have to wait and see.

Is there anything that you want to share with us which was not included in the list?
I think I’ve bored you enough with my long answers 😉

Designer –  Alessandro Michele, I’m obsessed with how he turned around Gucci.  
Fashion Brand – Coach   
Color- Blush Pink
Quote – Dessert first!
Way to relax – Binge watching a TV show

How can people connect with you?  
Twitter: @layersofchic
Instagram: @layersofchicblog

Thanks so much Mary.  We enjoyed chatting with you. Please keep us posted on your process, we believe you will do great in this new journey of fashion blogging!  Everyone, please get in touch with Mary if you feel bold to quit day job to full time blogging. Some discussion will be super beneficial for sure. 🙂 


    7 more people are shopping Sam Edelman right now.

  • Live! Top Brands