SANSSOUCI was created due to an enormous craving for creativity decompression. Although it was founded just in July 2015, SANSSOUCI has accomplished several collaborations with international brands, hand-picked with caution and detailed examination in order to achieve the best, high-quality result possible, considering both the ambitions and aesthetics of each brand and SANSSOUCI. Today, we had chat with Angela, a lovely lady behind this creative blog. She shared with us her interesting point of view on fashion and art, and I am sure that you will enjoy her creative story!
When did you start blogging and how did you come to the idea?
I started my blog in the middle of summer 2015 and it was basically due to my need for creativity decompression. I am an architecture student and back in the day, as I was younger and also because my department is really artistic and creative, I didn’t know what type of architect I wanted to become. I was obviously passionate about fashion and it started as a part-time hobby, as I felt that I had much to share and I needed my own creative space. I always considered my blog as a creative online portfolio, and I still do.
Who is your style icon? Why?
That changes quite a lot! It depends on my mood and discoveries. Right now I stalk Julie Pelipas, fashion director of Vogue Ukraine. I draw inspiration from her style, combinations and poses, and I can also relate to her when she uploads instastories, without makeup, tired and raw, around 22:53 from within her office.
How do you describe your personal style? What are your inspirations?
I’d say it is a combination of minimal and maximal. I stay somewhere in the middle by putting on a basic base and by adding one or more statement pieces. But the thing is, I am not trying to, it’s just that I like edgy details, like my Ainea oversized grey biker jacket with bold silver hardware or my Alexander Wang rockie bag with the studs, Acne’s minimal sweaters with the huge oversized turtleneck and sleeves.
What are the essential pieces you must have in your closet?
I mentioned some of my favorites above, however, if I were to set a wider rule, I’d say it’s a 3-1, it’s how I make my purchases more or less. 3 basic pieces which I can wear on a daily basis, all day long, and 1 statement piece. For example, 1 black coat + 1 grey coat + 1 camel/beige/cream coat and then 1 edgy piece. In general, I would say that my essential pieces are the coats I mentioned, a pair of black high waist jeans, a pair of black ankle boots and white sneakers, my laptop backpack and of course lots of oversized sweaters, mostly grey.
How often do you post? How do you come up with post ideas?
I used to post once a week on my blog, but then it became quite difficult for me when I started my internship in Paris and afterwards, when I returned to university I had to catch up, so that was pretty exhausting. The thing that kept me going, though, was my general idea of my blog as a portfolio, so I didn’t consider myself a fashion blogger who should keep up with trends and post twice a week etc. That way of thinking made me take the breaks I needed in order to reflect on me, as well as on my work and I don’t regret my lack of consistency. The way I come up with post ideas depends on the collaborations I have, on the designs and aesthetics of the labels I work with and on the editorial sets I’ve discovered and inspired me.
What would you describe the biggest challenge in fashion blogging?
The consistency of course. It’s the only way to find your niche and the special elements that interest you and then comes the audience that follows you, waiting for your next move. The thing that’s more challenging to me is the fact that I can’t show and share more about myself with the world. People don’t even know my actual voice. But that’s my decision as well, depends on the timing. Nowadays, though, you have to be relatable and approachable in order to have some success in blogging. People need to know how you drink your coffee, what your pajamas look like and what’s your skincare routine before going to bed. I’m not there yet, and I have no idea if I’ll ever be; I like that challenge.
What is the greatest satisfaction of being a fashion blogger?
I think the biggest satisfaction so far is when bigger brands approach me for collaborations, even though I don’t have a huge following, simply because they like my work and aesthetics. I am most proud of my collaborations with Stutterheim, Farfech and Won Hundred. Moreover, I love it when people reach out to me and drop a message with questions about my work, or just because they want to express their admiration without even sharing their name or Instagram; a raw compliment, my heart skips a beat.
A fashion rule you never break?
Rules are to be broken. Cliché I know, cheesy even. But that’s the way I approach to fashion. I don’t follow fashion trends but I might purchase something that’s fresh but I believe in it as an investment. During last season that patent ruled within runways and fast fashion retailers, I purchased my black patent skirt by Marc Jacobs. I still wear it all the time and I knew I would.
What do you splurge on?
Bags mostly. But I might find a beautiful coat now and then. I always need a new coat.
From your point of view, what is the notable trend for the upcoming season?
Do you make money from your blog? Any advice for others?
I don’t believe I am the best for that subject. One thing I keep telling myself is to respect my time and effort in order for others to do so, as well. I don’t do product for post deals, only if the piece is extraordinary and I feel I can create a beautiful editorial post for the brand. But I ask to get paid for my work, either for a blog post or an Instagram post. Simply because I spend hours in brainstorming/shooting/editing/writing/planning/sharing. It’s not just click and go.
What has been your most successful blog post till now and what was it about?
I think one of the most successful posts was SAND QUIZ [https://www.sanssouci.website/sand-quiz/] and I have to admit that even if I posted it during my “first blogging steps” it was pretty clever and fun and I might do it again. I basically asked my followers to put together a look for me, using the slideshow with options I gave them, and all that, in order to style my Mansur Gavriel bucket bag on my next post. I picked a winner and wore the look!
How do you see your blog in 5 years?
With almost the same base but with many more projects, and hopefully, I will be more consistent with my looks. I am planning to create another website connected to this one in about six months.
Is there anything that you want to share with us which was not included in the list?
I’d like to thank you for the interest in my work and for putting together this Q&A!
Designer – Martin Margiela
Fashion Brand- Maison Margiela + Comme des Garçons + Givenchy + Balenciaga + Acne
Color- Black but also all
Quote – “It’s a search for perfection within myself, not a search for perfection as an absolute, conclusive, or universal expression” Part of Rei Kawakubo’s interview with Andrew Bolton, for the Comme des Garçons: Art of the In-Between exhibition at the Met.
How can people connect with you?
Twitter handle: @sanssoucia
Facebook page: https://www.facebook.com/sanssouci.a/
Follow Angela and her outstanding blog for more ideas and inspiration!
Angela, thank you! Stay unique and continue to create, it was a pleasure talking with you!